The Executive Sponsor
Typically an executive or senior-level HR person or occasionally a CEO or other C-suite role. This person is rarely our first touchpoint, but often the ultimate decision maker in the buying and renewal process.
Goals and Aspirations:
- Understand the ROI and impact of our talent investments and initiatives.
- Ensure HR strategies support business goals and strategy.
- Create a strong culture that attracts and retains top talent.
- Develop and empower my managers and their teams.
- Increase clarity and understanding around key workplace issues.
My Biggest Obstacles:
- Balancing a lot of competing priorities with limited time and resources.
- Articulating what success looks like when it comes to engagement/performance.
- Getting support and buy-in from peers.
My Daily Struggles:
- I don’t know where to start or how to move the needle.
- I’m afraid of failure.
- This change feels too big to tackle right now.
What I Want:
- To gain credibility and respect from other executive leaders.
- To earn the trust of my employees.
- To prove that my team’s efforts have an impact on business success.
- To empower managers and teams to own engagement and performance.
- To find tools that are easy to launch and adopt.
- To become more skilled at data-driven decision-making.
The Main Point of Contact
Typically an HR Director or HR Manager. This person is usually our first touchpoint in the marketing/sales funnel and does most of the heavy lifting in regards to research, shopping, demoing, contract, implementation, and adoption.
Goals and Aspirations:
- Prove the ROI and impact of our efforts.
- Optimize systems and processes for effectiveness and efficiency.
- Build good relationships with employees.
- Be a good partner to our managers and their teams.
My Biggest Obstacles:
- I have way too much on my plate.
- I don’t have enough time for the strategic work I want to do.
- It’s difficult for me to get buy-in on big projects.
My Daily Struggles:
- I feel like I can’t live up to everyone’s expectations.
- I don’t have enough time or resources.
- I’m overworked and overwhelmed.
- Sometimes my job feels thankless.
- I don’t want to do something that will create more work for me.
What I Want:
- To gain credibility and respect from leaders in my organization.
- To earn the trust of my employees.
- To get recognized for my impact on our team’s goals.
- To connect with other HR leaders and learn from their experiences.
- To do the right thing for my organization.
- To make sure everything runs as smoothly as possible
