Our position and promise answer key questions about our brand. This includes what our brand (as a whole) does, who we do it for, what sets us apart, and the promise we make to our customers.
Our power position is our differentiated position of power in the market. It’s how we want our customers, prospects, and the market as a whole to think about, feel, and remember our brand. It extends beyond product features and service layers and illustrates the experience we deliver.
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The most reliable solutions |
Our power position evolved from a number of conversations with QW leadership and dozens of other Qwirks. It connects three things:
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What we believe Who we are today What our prospects & customers feel |
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Rooted in our power position, our brand promise reflects the commitment we make to our customers day in and day out.
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Reliable Service |
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The chart below organizes our four reliability pillars into a hierarchy—showing the relationships between what we offer as a brand and what our customer gets.
Our story always begins at the center of the map, at the core value proposition. Based on your audience, your conversation, or the message you’re trying to convey, you can lean on the appropriate secondary messages and proof points.
Download the PDF below here.
