Our brand is more than a logo, message, product, or service. It’s what people think and feel when they interact with Quantum Workplace. It’s an approximate yet distinct understanding of who we are.
In a market that has exploded with solutions that look a lot like ours, brand is our opportunity to carve out our own space, our own “it” factor. Our brand should:
Create understanding (internally and externally) around who we are, what we do, and why
Help prospects and customers see beyond imperfect solutions
Serve as a shortcut for helping buyers evaluate fit
Build trust through clarity, consistency, and authenticity
The Quantum Workplace Our brand is made up of four key elements. These elements build on each other, ultimately creating a unique and compelling brand.
The core of our brand is made up of the what, why, and how of Quantum Workplace. It’s the foundation of everything we do.
Our brand position sets us apart from other brands. It’s rooted in the solutions we offer and the people we serve.
Our brand voice helps shape how we communicate with the world. It develops from a personality and tone that is uniquely QW.
Our brand expression is how our brand actually comes to life—through both voice and design.
This site will evolve and grow along with our brand. If you have ideas, feedback, or just want to chat about brand, we'd love to hear from you.
