Brand Position

Big Brand Message

In 2019, we shifted our messaging from “manager-driven workplace” to "employee success." This was driven by two main aspects:

  1. the fundamental aspiration—across individuals, teams, and businesses—of success; and
  2. our need to better appeal to our buyer and the executive sponsor behind purchase and renewal decisions.
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We—and many HR and organizational leaders—still believe managers are central drivers of workplace culture. But that’s merely one of many variables that make a great culture. We’ve elevated our brand message to describe the outcome or aspiration of great cultures: employee, team, and business success.


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